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UI/UX design
Good wayfinding signs are noticed only when they are missing. We aim for interfaces with the same quiet competence: people know where they are, what they can do and what happens next.
Information architecture
We start by sorting: what content and actions exist, how users name them, and how they expect them to be grouped. Card-sorting exercises and simple tree tests reveal where your current structure confuses people.
Interface design
- Hierarchy
- One clear primary action per screen; secondary actions visibly secondary.
- Language
- Labels written in the words users use, tested rather than assumed.
- States
- Empty, loading, error and success states designed, not left to chance.
- Systems
- A component library with documented usage so screens stay consistent.
Usability testing
We run small rounds of task-based testing with people who resemble your users. Each round produces a ranked list of problems and proposed fixes. We report what we observed, without dressing small samples up as statistics.
Accessibility
Designs are checked against WCAG 2.2 AA criteria as a working target: contrast, focus order, target size, motion and readable text. Annotations travel with the designs so that developers implement them correctly.